Key Findings from Your Donor Survey Responses
Here’s What You Told Us:
1. Belief in Food Access as a Human Right
85% of respondents cited their belief that access to food is a basic human right as the primary reason they support GBFB.
2. Communication Preferences
80% of respondents noted email as the preferred communication channel, and most want quarterly updates on GBFB’s impact in their communities.
3. Endorsement
Overall, respondents agreed that supporting local food programs is their highest priority, and that GBFB is efficient in doing so.
4. Transparency
There is a high degree of trust in GBFB, but donors want to see additional financial information about the organization and more examples of impact in their home communities.
5. Engagement with GBFB
Respondents are looking for more ways to connect with GBFB through volunteerism and opportunities to gather with each other.
How We’re Taking Action
- Refined Communication Preferences
- Better alignment with your preferences: Optimizing our technology to ensure alignment with your preferences, allowing us to provide timely and meaningful updates.
- Digital-first initiatives: Using digital communications to reduce printing and mailing expenses where feasible, while enhancing engagement.
- Transparency and Storytelling
- Annual report updates: Including more stories of impact and more detailed financial information in our yearly report.
- Improved storytelling: Sharing region-specific stories from across our network to highlight how your support makes a difference in your local community.
- Engagement Opportunities
- Year-round programming for Women Fighting Hunger: Developing a year-round programming and additional engagement opportunities.
- Regional events and recognition societies: Piloting a series of regional events in 2025 to build stronger connections in key areas around Eastern Massachusetts.
We look forward to continuing to improve and sharing the impact of your generosity.
Thank you once again for your commitment to ending hunger in Eastern Massachusetts. Together, we’re making a lasting impact.
