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The Power of Partnership: Wildgrain and GBFB

Published on August 29, 2024
Wildgrain team assembling family meal boxes during a volunteer visit to GBFB
Wildgrain team assembling family meal boxes during a volunteer visit to GBFB

Wildgrain was born from the pandemic when co-founders Johanna Hartzheim and Ismail Salhi identified a need for high-quality carbs, delivered door to door. Since then, they’ve worked with small bakers and pasta makers to offer the first bake-from-frozen subscription box for sourdough breads, fresh pastas and artisanal pastries.

Wildgrain’s founders are passionate about delivering quality products with simple ingredient lists, while expanding access to healthy food in Massachusetts. Since 2020, they’ve proudly partnered with GBFB to help provide nutritious foods to our most vulnerable neighbors.

As part of an ongoing cause marketing campaign, for every new subscription, the company donates four meals to GBFB. Wildgrain’s new loyalty program also gives subscribers the opportunity to donate extra meals to GBFB, and Wildgrain employees build family boxes at ourwarehouse once a year.

The response from Wildgrain’s customers has been tremendous. Over half a million meals have been donated, with Wildgrain’s annual contribution in 2024 totaling over $113,000. Next year, they expect an even bigger donation.

Together with our partners, we have the power to increase access to nutritious foods for everyone in our community. Wildgrain exemplifies that, in our work to end hunger here, we are greater together.

Over half a million meals have been donated, with Wildgrain’s annual contribution in 2024 totaling over $113,000.

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