Hannaford helps make hunger relief healthy

Healthy choices in the supermarket translate to healthy food for those struggling with hunger, thanks to Hannaford Supermarkets and The Greater Boston Food Bank (GBFB).

For every healthy private-brand food item purchased at a Hannaford Supermarket last June, Hannaford donated to a local hunger-relief organization through its Hannaford Helps program. GBFB received a total of $25,000 and used the donation to buy fresh vegetables this fall from Szawlowski Potato Farm in Hatfield, Massachusetts and Green Thumb Farms in Fryeburg, Maine.

“Hannaford is committed to helping provide more local food to people who are struggling financially,” said Julie Libby, vice president, fresh category management, merchandising and pricing for Hannaford Supermarkets. “Farms produce fresh, nutritious food, exactly what hungry people need, and help keep the local economy strong.”

Hannaford Supermarkets is a GBFB Partner for Impact, one of the 150 businesses and organizations that provide more than just financial support to GBFB. Through volunteerism, event sponsorship, in-kind donations and more, these organizations play a key role in helping GBFB achieve its mission.

Last June, Hannaford customers triggered a hunger-relief donation every time they purchased a private-brand item that earned at least one star from the “Guiding Stars” nutrition-navigation system displayed throughout Hannaford stores.

“We are grateful for this generous gift and to have a partner like Hannaford that understands the positive impact nutritious food has on those we serve,” said Catherine D’Amato, GBFB president and CEO.